Raidenrent presentsThe leader of the Russian rental market ROLF-Rent-A-Car has made a decision to change a trademark in 2004. This decision is connected with success of the company and dynamical development of the rental market in Russia. Since 1991 ROLF-Rent-A-Car was the oldest company of ROLF group. However to concentrate on rendering rent-a-car services and to achieve unconditional leadership in the market it is necessary to have own strong trademark - the leader of the commodity category. Such brand-leader is called to become a new RAIDEN trademark. |



